sales / marketing

The publicity department is responsible for letting the world know the book is out there. Weeks, if not months, before the launch or

a book they'll be discussing with the author and with their colleagues how best to promote it. Should they advertise in print or on television? Should the book have its own dump bin? Should the author's photograph be disseminated as widely as possible or diplomatically and silently consigned to the nearest wastepaper basket? Once the book is launched they'll arrange media interviews for the author, and perhaps also a publicity tour.